Business & Tech

Progressive Insurance's Flo Up for Ad Icon Walk of Fame

Public vote runs through Sept. 30

Flo, the perky insurance clerk in commercials for -based , has been nominated for the Advertising Walk of Fame.

Advertising Week created the Madison Avenue Advertising Walk of Fame between 42nd and 50th streets in New York City to recognize great advertising icons and slogans. Two winners will be announced Oct. 8. Past winners include Juan Valdez, Orville Redenbacher and the M&Ms.

Winners will be decided by a public vote. To vote, click here.

"I'm calling on Flo Nation – especially her 3.1 million Facebook fans – to make their voices heard," said Jeff Charney, chief marketing officer for Progressive, on a company press release. "Vote early and vote often. The competition's fierce, but with your help Flo's smile will soon light up Madison Avenue."

Other icons in the running include the Coca-Cola Polar Bears, McGruff the Crime Dog, Snap Crackle and Pop, the Most Interesting Man in the World (Dos Equis), the E*Trade Babies, Jolly Green Giant, Smokey Bear, Jared from Subway, Mr. Clean, the Kia Hamsters and Energizer Bunny.

The Progressive Insurance press release included a comment from Flo herself.

"I'm pleased as punch just to be nominated and winning would be such an honor," she said. "But my life goals are pretty simple – to ride a unicorn through a waterfall of glitter; and save people hundreds on car insurance. Right now, I like my chances of accomplishing both."



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